Brand extension specialists to represent outdoor lifestyle brand for UK expansion.
Talisman Licensing have today announced a deal appointing the brand extension specialists as UK agents for Anorak, the outdoor lifestyle & homeware brand famous for its Kissing Animal designs.
The Anorak brand is inspired by childhood memories of camping trips taken by founder and creative director Laurie Robertson. Equipped with little more than a map, a campfire and a packet of marshmallows, these simple family holidays gave Laurie a love of simple pleasures, family time and a keen eye for the beauty in nature.
These values remain integral to the Anorak brand today and are core to Anorak’s product mix of Kissing Animals home and outdoor lifestyle essentials. From Hedgehogs to Horses, Badgers to Border Collies, Anorak’s simple yet sophisticated designs are a celebration of wildlife from Britain and beyond.
Matt Powell-Perry, Director of Anorak, comments “We’re delighted to be working with Talisman Licensing. Anorak is a brand with a firm focus on design and quality, and it was very important for us to partner with a licensing agent with like-minded principals. Talisman demonstrate quality, attention to detail and brand-relevance throughout their work and we are thrilled to be partnering with such a forward-thinking agency.”
Talisman will work closely with Anorak to extend the brand and develop a collection of products to work alongside the existing range that Anorak has built since launching in 2009.
“Anorak’s iconic designs have a universal appeal and significant untapped potential. We’re really excited to be working with the team at Anorak to help extend the brand into new and exciting product areas,” says Julian Day, Managing Director of Talisman Licensing.
16th October 2017
